Tom Galland

Sydney SEO Specialist

I'm a Sydney SEO Specialist with 12 Years of Experience Delivering Outstanding Results

That's me😊

Sydney SEO Specialist

I’m an SEO expert based in Sydney, with over 12 years of experience in the industry. Throughout my career, I’ve had the privilege of working with globally recognised brands like Huskee, Deputy, Red Bull, and Nokia. For the last 3 years, I’ve been leading SEO Growth, an agency focused on driving real results through tailored SEO strategies that help businesses increase organic traffic and achieve long-term success.

My SEO Expertise

Having spent years working in-house and within agencies, I’ve refined my approach to SEO to deliver highly effective, sustainable results. From managing complex SEO campaigns for enterprise-level clients to helping small businesses dominate their local markets, I’ve seen first-hand how powerful SEO can be when executed correctly.

At SEO Growth, we understand that every business has unique needs. That's why we focus on creating custom strategies, specialising in on-page SEO, content creation, technical SEO, backlink building, and local SEO. We don't just aim for rankings; we deliver measurable growth that translates directly into more traffic, leads, and sales.

I’m committed to clear, actionable insights and providing results that not only improve your rankings but help you grow your business. Whether you’re just starting or looking to refine your existing SEO strategy, we’re here to help you achieve your goals and see a real return on investment.

Want to chat?

+61 483 937 953

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Recent Projects

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Deputy

1

Red Bull Dakar

2

Huskee

3 Services

Sydney SEO Specialist

When it comes to SEO, I believe there’s no ‘one-size-fits-all’ approach. Every website is unique, and each business has its own goals and challenges. That’s why I don’t do cookie-cutter packages or preset roadmaps. Instead, I start by doing a full audit of your website to figure out exactly what needs attention. Below is a rundown of what a typical SEO campaign looks like with me—though, rest assured, it’s always tailored to your specific needs.

1. Technical Site Audit

A good technical SEO audit takes time and care. I won’t just hand you an auto-generated report with a logo slapped on it. Instead, I dive deep into your website’s technical setup, identifying the areas that need fixing and providing you with a list of actionable recommendations. My goal is to get you the best results as quickly as possible.

2. Onsite Recommendations & Implementation

Too often, agencies hand over a list of recommendations and leave it to you to figure out the tech side. Not with me. I’ll help implement those changes directly, whether it’s on WordPress, Shopify, or other platforms. This saves you the hassle of hiring a developer and ensures you don’t get stuck paying extra for simple fixes. If there’s something I can’t do myself, I’ll connect you with trusted professionals who can.

3. Competitor Analysis

The SEO game is all about competition. I’ll take a close look at your industry and see who your competitors are and what they’re doing right. While Google’s algorithm is a mystery, we can learn a lot by seeing what the top-ranking sites are doing and improving on their strategies.

4. Ongoing Keyword Research & Content Updates

Google’s always changing, and so are the search terms your customers are using. That’s why I constantly update your website with fresh keyword research, targeting both short and long-tail phrases that help move people through the buying journey. I’ll keep your content relevant, timely, and on point, making sure you’re always ahead of the curve.

5. Natural Link Building

I don’t mess around with shady link-building tactics. Buying backlinks is a quick way to get penalised by Google. Instead, I focus on creating quality content that others want to link to naturally. Over time, this approach builds your authority and boosts your rankings—without any risk of getting banned by Google.

6. Traffic Quality Monitoring

Attracting visitors to your site is one thing; converting them into customers is another. I constantly monitor metrics like bounce rates and conversion rates to make sure you’re bringing in the right kind of traffic—people who are actually likely to buy what you’re selling.

7. Regular Updates & Transparency

SEO isn’t an overnight fix—it’s a long-term game. But that doesn’t mean you should be in the dark. I keep my clients updated regularly with clear reports on what I’m doing, why I’m doing it, and how it’s all working. You’ll see exactly how your rankings and traffic are improving every step of the way.

What clients say

Caitlin Swift

Owner

★★★★★

Tom does an incredible job for us and has really strengthened our SEO rankings!

Sue Job

Owner

★★★★★

Thanks for your innovative and strategic way of increasing our business volume.

Is SEO in Sydney Too Competitive for My Business?

Sydney’s a busy place, and when it comes to SEO, it can feel like you're swimming with a lot of big fish. But that doesn’t mean your business can’t get noticed. Here’s why you might be struggling to rank and how we can change that.

1. High Competition for Keywords

In Sydney, everyone’s fighting for the same search terms. That makes it tough to get noticed, especially if you’re going after the same keywords as the big players. But that doesn’t mean it’s impossible – it just means we need to work smarter.
Instead of competing for super broad keywords, we focus on the more specific ones that will attract the right people to your site. That way, you’re not just one of many, but the go-to option for your audience.

2. Local SEO Challenges

Local SEO in Sydney can be tough with so many businesses in the same area trying to grab attention. It’s easy to get lost in the crowd, but there’s a way to stand out.
We’ll focus on making sure your business gets seen by the people who matter – the ones in your local area who are looking for what you offer. It’s all about making your site the most relevant and helpful for the people nearby.

3. Website Authority and Backlinks

A lot of businesses in Sydney have strong online presences, which means they’ve probably got a lot of backlinks. But just because someone’s been around longer doesn’t mean they’ll stay on top forever.
We’ll work on building the right kind of backlinks – the kind that actually matter. By publishing great content that others want to link to, your website’s authority grows over time. It’s all about quality, not quantity.

4. Content That Actually Matters

With so many businesses out there, it’s easy for content to get lost in the noise. But just posting a bunch of words won’t do the trick – your content needs to be relevant and useful for your audience.
I’ll help you create content that actually speaks to your potential customers and helps you rank for the keywords that matter. When your content answers the right questions, that’s when your rankings start to climb.

5. Website Speed and Performance

If your website’s slow, that’s a red flag for both users and Google. No one wants to wait around for a page to load – and Google’s not a fan either. In a city as fast-paced as Sydney, speed matters more than ever.
We’ll make sure your website loads quickly, whether on desktop or mobile, so you don’t lose visitors before they even get the chance to see what you have to offer.

Frequently Asked Questions

Contact

Get in touch, let's talk.

Fill in the details and I'll get back to you as soon as I can.

+61483937953

hello@tomgalland.com.au

Suite #1021, 30 Denison Street, Bondi Junction NSW 2023.

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Tom Galland